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Brand Policy (TOGETHER CCA)

Status: Active Scope: Visual identity and technical styling tokens used across documentation, diagrams, and assets. Source of truth: Corporate rules in ../assets/corporate/corporate-style-guide.pdf, supplemented by token definitions in this styleguide.

1. Brand impression (high level)​

The intended overall impression is:

  • vertrauenswuerdig (kundennah, bestaendig)
  • progressiv (zukunftsgerichtet, ohne bestehendes zu vergessen)
  • authentisch (glaubwuerdig, klar, nachvollziehbar)

2. Typography​

  • Primary font family: Roboto
  • Fallback font (when Roboto is not available): Arial

See Typography Guide.

3. Color system​

3.1 Primary colors (brand "leitfarben")​

  • TOGETHER Orange: #FF9900
  • CCA Blau: #0066B2

Primary colors should be used sparingly and as accents; prefer neutral/white/grey backgrounds.

3.2 Secondary/semantic colors​

Semantic/status colors are standardized (success/warning/error/info), and additional accent colors exist (lavender, teal, turquoise, etc.).

See Color Guide for canonical token tables and ../assets/colors/colors.json for machine-readable tokens.

4. Logos​

  • Approved logo variants live under ../assets/logos/.
  • Usage constraints, variants (full color / white / black / CMYK) are defined in the corporate style guide PDF.

See Logo Guide.

5. Diagrams​

  • Technical diagrams follow Diagram Style Guide.
  • D2 diagrams MUST import ../assets/colors/_colors.d2 for consistent colors.

6. Icons​

  • Icon creation and delivery constraints are defined in Icon Brief.
  • Available icons are in ../assets/icons/.